To properly engage and reach your audience, you have to first gain their trust. This is only possible with a quality, authentic content strategy.
Get the right tools and blueprint to create a powerful digital content strategy and implementation plan.
This course covers:
- How to conduct a content audit to uncover opportunities and gaps in your current strategy
- How to tell your brand story in a way that properly resonates with your audience
- How to set key benchmarks and measurement metrics to evaluate the success of your content
- How to develop a content creation framework to produce, and repurpose, effective content on a consistent basis
- How to use data and new digital tools to ensure your content can compete online and be found in the top positions to drive traffic and leads to your business
- How to create an effective editorial calendar and a distribution plan
- How to leverage different types of content to nurture your audience
- How to write for both humans and search engine spiders
- How to design an activation strategy to create an omnipresence across all of your owned, paid, earned and shared channels
- How to evaluate and measure success
This course is for Communications and Marketing professionals at all levels who want to learn a fast and effective way of creating a powerful content strategy that gets results.